When private blog networks, or PBNs, were first revealed as a means of generating links, many internet marketers were very excited about them. Google quickly realized that they offered an unfair advantage and was quick to put an end to them – they de-indexed sites that were linked to PBNs. That said, there are some online marketers who continue to use these sites successfully. To understand how they do this and how you can also take advantage of private blog networks, it is important to understand what they are and how they work.
A private blog network is basically a bunch of sites that you create and link to your money sites. As you may well know, the more sites that are linked to your site the better Google looks at backlinks when it is ranking websites so if you have plenty of good links your site will get a better ranking. The only problem is this once Google realized that internet marketers were doing this they created an update which now de-indexes websites that have anything to do with private blog networks. But how are some internet marketers getting away with it?
The key to using PBNs successfully lies in understanding the risk versus the reward. There are several things that you should take into account before you make a decision. The first is the size of the risk that you are taking. How much do you stand to lose? Experts warn that should Google come across your site you could lose up to 80% of your traffic. That is quite high especially if you are using PBNs on your high income generating sites. The second thing that you should take into account is the probability of Google finding you out it is estimated that they get about one in twenty sites. The third factor to take into account is the reward how much do you stand to gain by using a PBN? Estimates show that sites that are successfully using PBNs usually see an increase of more than 50% in traffic. Depending on what you are selling and how well you are doing SEO you may see more or less. The last thing you should think about is how you will rank, which directly translates to how much you will earn. This s
eems like a lot to take into account but if you consider how much risk you are taking it is best to think about things carefully.
So how can you use a PBN without exposing yourself to the risk?
The truth is that there are internet marketers who are still using PBNs to increase traffic. Here is what they do:
They buy expired domains. These are domains that were once owned by another person who fails to renew their domain fees. The sites have content and they also have backlinks that give you even more value. Google places more value on expired domains because they are generally older and therefore considered more authoritative. They are also less likely to look suspect because they already have backlink profiles. A backlink profile includes things like the number of backlinks, the number of linking IP addresses, domains and so on.
They do not use any domains that were previously associated to spam or that were created for obvious link building.
They make sure that all the sites that they have in their private blog networks are made of smart themes. If you use cookie cutter it becomes more obvious that you have a site just to generate links.
All the websites have at least 5 posts. The more posts the better your PBN sites start to look like your money sites. It is advisable to add at least one post a month.
None of the sites on a PBN should be registered on any Google tools such as Analytics.
Smart internet marketers who use PBNs successfully ensure that they link their sites to only one money site. Linking to more than one leaves your site exposed. If you have more than one site you will realize just how much work is required to put and maintain them on PBNs.
They also never share their networks with friends. This may be tempting teamwork will give you more links. That is wrong because when you share your PBN with others you are linking your sites to more than one money site.
Lastly, they limit the number of sites that link to their money site. The more sites you have in your PBN the higher the risk of Google finding you out. If you want to have many links you should create them in a tiered manner.
Looks like a lot? Yes, but when you consider the benefits that you get out of using PBNs it is totally worth it. An additional tip to avoid your sites being de-indexed is to ensure that your sites do not all link to one IP address. Google will assume that all the sites belong to you and they will de-index all of them. You should also be careful about content. Google has steadily been weeding out sites that have thin content so you have to make sure that the content on all your sites is reasonably comprehensive and updated and also original (does not appear anywhere else on the net). In other words, all the sites on your PBN should be ready for a manual overview it is unlikely that any human being will inspect them but you should always be prepared because you never know what new algorithms Google will issue next. You should be careful not to post all the content at once real websites update information over time. Fortunately, you can automate the posting process with WordPress.
Conclusion? While Google is against private blog networks, you can use them successfully if you go about it in a smart way. The tips provided here are enough to keep you off the radar.