Optimization of a website which increases search engine results ranking is an open book secret nowadays. Almost every other ecommerce website engages SEO experts to optimize their website and make it SEO friendly in order to increase online traffic. So, how exactly does it work? It is simple. Basically, there are two main steps involved in the optimization of a website namely SEO On-Page Optimization and Off Page Optimization.
In SEO On-Page Optimization is the term for aspects that have an effect on your Web site or Website listing in natural look for engine results. These aspects are managed by you or by programming on your web page. Examples of on-page SEO include actual HTML code, meta tags, keyword placement and keyword density. On page optimization is essential for any effective website. On page SEO should come before any kind of off-page marketing or optimization. Your website may have better position, but it may not bring in traffic if you are focusing on wrong search phrases or over improving your website.
In order to build the wall straight you are required to lay the foundation stone correct. If your foundation stone or initial layer is not appropriate, you can never be in a position to build the rest of the structure straight or in the right manner.
Similarly, before the Search Engine Optimization campaign begins go for the on page optimization. Optimization of your internet site on its residence page and other pages is as essential as the off page optimization. You have to examine all the aspects and components that are present in your internet site to come at the top ranks or best of the list in the search engines. The method and approach of on page optimization is not that tough to recognize but only the expert in this field can program the best strategy and give you best results.
There is no hard and fast rule as far as on page optimization is concerned. However, there are best and proven practices that can definitely help you in your SEO venture. Some of these techniques have been proven successful based on implementation and extensive testing while others have been recommended based on past or previous experience.
Things to Consider in your SEO On Page Optimization
The page title is the most crucial aspect of your on page SEO. Use of the keywords or phrases as part of the foremost words of the page title is directly proportional to higher page rankings. Positioning keywords in the succeeding positions will definitely lower the page rank.
The content of your website must be unique, matchless and outstanding to attract online visitors as well as compelling enough to share your vital information. The word of mouth factor is therefore an essential factor here in achieving the best link conversion rate.
Though use of Meta tags does not attach that amount of importance as it previously has been, Meta tag description is one of the things that you cannot ignore altogether. Your site’s Meta tag must briefly describe the products or services that your online business or your website is anchored on. Create your Meta tag descriptions appealing enough to make your visitors click and navigate inside your webpage especially for those who are looking for more information.
Positioning of Keyword
The best option here is to place your keywords or key phrases in proximity to the domain name as this will give you better results than by placing them away from it.
Length of URL
You might now know it but the length of the URL actually matters a lot in terms of page rankings. Professional on page optimization services always recommend the use of shorter URLs for better performance in the SERPs since these are mostly copied, shared, pasted or linked by other websites. These are also easily remembered.
Usage of Keywords
Keyword density is one factor that helps in determining your page rank. It is a fact that the more use of key words improves your page rank. Be reminded though that does not imply over-stuffing your content solely with keywords. Another significant aspect is the variation in the use of your keywords. Simply break up keyword phrases or implement variation of the terms in the body of your content. Use your keywords 2-3 three times if your content is short but make sure to use it 4-5 for longer page content.
Location of Keywords
For higher rankings, it is advised that the essential keywords must be placed within the first few words of your page content. Search engines do prefer web pages that use keywords earlier in the content text than later.
Studies have proved highlighting texts in italics have greater significance in terms of better page ranks than using bolder texts. However, it is recommended to use the primary keyword in bold at least once in your page content.
Use of H1 Tag
Though studies have proved that the H1 tag has little significance as far as high rankings are concerned, but still it is better to use it properly as the page headline and also the use of the right keyword.
Use of more internal links to pages is advised for better SEO On-Page Optimization. You may also reap some benefits by using links in the body of your content.
A lot of elements that are beneficial to provide good results to your business need to be observed extensively for successful Search Engine Optimization campaign. The on page optimization techniques and properly thought out method can make or break your business.
If the onsite optimization is not done in, the suitable way then off page optimization and other strategies might fail to bring your website to top ranks and waste all your attempts. Therefore, pay specific attention to your website onsite optimization for better benefits and optimum output. Keep your website simple and convenient for the users to navigate your internet site very easily.